Wednesday, January 25, 2012

How We Sold Our House in a Week - Part 1

When you're a stay-at-home mom, your life might sometimes be lacking that feeling of a job well done.  By that I mean the job never ends (cleaning up toys, washing clothes, wiping spills, making food); but also that you usually won't see the real fruit of your labor for decades - not weeks, months or even years. 

This can be difficult, especially if you happen to be the type of creature, like me, who is doing all these things without much enjoyment of the tasks, but mostly out of a committed love for your children and husband.  That being the case, it's a wonderful thing when a stay-at-home mom like myself finds something else - an activity, skill, hobby, business - she happens to be good at, enjoys, and can actually stamp FINISHED! 

This is what I discovered when my husband and I decided to sell our house last year.  I found that I was good at doing that sort of thing, and loved (mostly) every minute of it.  We ended up selling our house in a week, even in a tough market, with a full-price offer.  I thought I'd share how we did that.

The very first thing I did was research like the dickens.


I've always liked the shows about anything real estate-related: flipping, renovating, finding, selling, landscaping, redecorating - doesn't matter, I love them.  So I already had some general knowledge (or at least familiarity) with some of what we needed to know.  I've also been involved in real estate investing since 2009, so that helped too.

But all that really wasn't enough to be informed.  I'm a big fan of the phrase "informed consent", and pretty much take it to heart in everything I do.  I want to know all about what I am doing and why, and take responsibility for the outcome.  This is a not-so-great philosophy in some areas, but works out really well when selling your house.  After getting my bearings with a humble "what to know when selling your house" Google search, here's what I eventually did to prepare:


Watched lots of episodes of Get It Sold, featuring Sabrina Soto. I liked the show, and appreciated the emphasis on real current market value for pricing, and the practical tips on staging it gave you.  Their formula seemed to work to get the homes sold (and jived with what I knew from investing), so we basically used this approach to selling our home: price it right, and make it look as close to perfect as we can.

Looked at tons of home staging principles, tips and pictures.  They're everywhere on the internet, and I gobbled them up, especially noting features and problems that were also in my house.  Take note of the tips you see most common (like de-cluttering, cleaning, etc.) and know that those are your priority.

Only used a realtor we found by way of referral from someone we personally know.  The realtor we used when we bought our house was also a friend, and the previous property manager of a house we rented.  He referred us to our selling realtor - they were acquaintances and both former Marines. 

Made sure the realtor posts high-quality pictures in their listings.  Something like 80% of home buyers look on the internet first.  They won't want to look at your home in person if the pictures they see are fuzzy, dark, have awkward angles, don't show full rooms, etc.  Your realtor should have a high-quality camera or hire a photographer - a regular ol' digital camera won't cut it.  We looked at our realtor's current listings and saw beautiful, inviting pictures with great lighting that highlighted all the best aspects of the house.  Here's a great blog of ugly house photos: how NOT to do it!

Next, I'll post about how we priced our house, and what we had to do to get it ready to sell.

5 comments:

Kate said...

I love this! I am so guilty of watching HGTV like it's my job. I can't believe you sold in one week. That's phenomenal in this market.

Kirk and I are hoping to buy a house this summer. You'll have to give us some tips!

Kelly said...

HGTV has this sort of shallow stigma, but I love it! There are so many shows that teach you a lot - the beautiful houses/locations are a plus!

Unknown said...

Your post is very informative, Kelly! I see you have done your homework to sell your house. Selling a house could be a challenge to some, but you are proof that if proper procedures are done, attracting prospective buyers can be easy. I think prepping up your home before laying it on the market and having a good realtor at your side could save you a lot of trouble.

Kelly said...

Thanks Ofelia!

Calvin said...

This is a good list, Kelly. Selling your home is definitely not an easy task. For one, you need to prove that your house can be someone else’s home too. I mean, staging is necessary, but always consider making it flexible for renovations because your buyer will most likely want to apply personal touches on it.

- Calvin Mordarski